Packaging is much more than just wrapping that protects products from damage during transport and storage: it is a message. Keep in mind that it is the first thing potential buyers see and touch, before they even try, feel or use the product in question.
This last point is especially critical when it comes to premium and gourmet foods, which are distinguished from conventional foods by offering a different experience thanks to their high quality. The selected raw materials, along with careful, often handcrafted production processes, manage to preserve the authenticity and flavours most anticipated throughout the year by young and old alike.
However, it comes as no surprise that, as the popular expression goes, “our eyes are bigger than our bellies”. For this reason, all these exclusive aspects must appeal to the eye before they appeal to the palate. Want to find out how? Using the right techniques, your own packaging may be just the right tool. During the holiday season, premium and gourmet products convey their value and the essence of the season through eye-catching designs that will stand out from their competitors. That’s why so many brands opt for Christmas-themed packaging as December approaches.
Specialist studies also support the prominent role of packaging in Christmas shopping. According to the US National Retail Federation – the world’s largest retail trade association – 62% of consumers say that holiday packaging influences their purchasing decisions. And what is more, the University of Berkeley (California) states that it also has an impact on consumer satisfaction levels, which can increase by up to 20%.
The importance of sustainability
Another factor that is increasingly important to consumers – and not just at Christmas – is the environmental commitment of brands. Christmas is a challenge in this respect because of the large increase in the environmental footprint that comes with it. As pointed out by Ecologists in Action, “during the month of December, the number of daily waste products increases by 30 %”, reaching “approximately 20,000 tonnes per day”.
At Hinojosa, as we are aware of the challenge that these times of celebration represent for our consumption, we recommend advocating conscious and sustainable purchasing decisions, also at Christmas. And we are committed, as we are during the rest of the year, to the use of recyclable materials that promote the circular economy – also for Christmas packaging; and among these, cardboard shines with its own light.
The most exclusive and sustainable packages at the foot of the Christmas tree
One of the most iconic elements of the festive season is the eagerly awaited Christmas hamper, full of products intended for sharing. Its opening often marks the beginning of the holidays, family gatherings and dinners with friends. And, at Hinojosa, we have prize Christmas hampers, such as the one designed for Grupo Disber, a company specialised in the manufacture and distribution of Christmas hampers and boxes. Its design was already recognised last year, receiving the award for best packaging for logistics and distribution at the Liderpack awards. One of its keys? The packaging includes a separator and cardboard case that facilitates the incorporation of last-minute perishable products.
One of the stars of these Christmas hampers is, without a doubt, the wine. With this product, so popular in our cuisine, we also offer demanding solutions, both in terms of design criteria and customised production methods, as shown by our premium cases for the most distinguished brands. These are special packages that we can customise using the most advanced printing techniques, such as offset, flexography and digital printing. All this will ensure that the messages, values and aesthetics associated with each brand are preserved.
Leaving wine and cuisine to one side, another of the most awaited gifts at the foot of the Christmas tree is perfume, which is one of the most sought-after premium products at this time of year. And at Hinojosa, within this segment, we are also committed to the development of sustainable packaging alternatives. For this reason, we were recently awarded the prize “Carton of the Year” award at the European Carton Excellence Awards 2024 for the packaging made for the perfume Origen Flor Natural by the professionals of the plant of Hinojosa Packaging Graphic Gallery.
Sophisticated technology, combined with the highest quality materials and attention to detail, has resulted in a solution as perfect as the product inside. In this way, we achieve the purpose of communicating the product’s quality before testing it.
