AI is no longer just a promise—it is already a tangible reality across industries. A study published in January 2024 by Randstad Research and the Spanish Confederation of Employers’ Organisations (CEOE) reveals that 46% of Spanish companies are already applying AI in some area of their business. This highlights the growing interest in a technology capable of transforming how we work, make decisions, and create value.
The road to a smarter industry
Like every disruptive technology, integrating AI comes with challenges. One of the main ones is developing the right talent. To unlock its full potential, businesses must foster a strong digital culture and commit to continuous learning, ensuring teams are prepared to work effectively alongside AI-powered tools.
Another critical challenge is ethical data management. Responsible, secure and transparent use of AI is essential to maintain trust—both internally and externally—and to comply with privacy and data protection regulations.
Finally, investment in technology needs to be strategic and holistic. It’s not just about acquiring new tools, but embedding them into the core of the organisation—aligned with business objectives, sustainability goals, and a clear vision of the future.
At Hinojosa, we see these challenges as opportunities to evolve, improve processes, and strengthen a business model that is more innovative, competitive and responsible.
Hinojosa AI Lab: building the industry of the future
As part of our commitment to digital transformation, we have created the Hinojosa AI Lab—a space dedicated to exploring, developing and implementing AI-driven solutions at every level of the company. Its mission is to accelerate adoption in a structured, efficient and strategically aligned way.
One of its key goals is to empower our teams with the knowledge they need to understand and apply AI in their daily work. The lab also identifies and develops projects that optimise internal processes and boost operational efficiency.
At the same time, it fosters a culture of open and collaborative innovation, anticipating market trends and providing agile responses to new industry demands.
This innovative approach goes hand in hand with HingenIA, our intrapreneurship programme. The initiative strengthens our commitment to internal talent, bringing together multidisciplinary teams to tackle strategic challenges set by company leadership. These challenges are linked to sustainability, technological transformation, and new consumer habits—all essential to staying ahead of market needs and offering proactive value to our customers.
Beyond tangible results, HingenIA is also a tool for professional and collective growth. It nurtures new skills, encourages entrepreneurial spirit, and reinforces a culture of continuous improvement across the organisation.
Moving Forward with Purpose
AI is redefining how businesses design, produce and engage with their environment. At Hinojosa, we firmly believe in the power of combining innovation with sustainability. That is why we are working to integrate technologies like AI in a responsible way, delivering packaging solutions that meet today’s needs without compromising tomorrow.
Because innovation is not only about adopting technology—it is about moving towards a fairer, more efficient and more sustainable industry.
