In recent years, citizens have become increasingly aware of the importance of personal well-being in achieving a balanced life: taking care of ourselves is an investment in physical and emotional health. In that sense, personal care is a booming sector. This trend has created a new opportunity for premium personal care packaging . In a social and regulatory context that is shifting towards sustainability, companies face a major transition to adapt to green consumer demands.
Choosing more sustainable materials or opting for eco-design are also essential for the Cosmetics and Personal Care sector. Although the industry enjoys a good reputation in the global market (70-79 points according to Global RepTrak), it still has room for improvement in terms of the socio-environmental impact it can generate. Hence, the packaging sector tor has much to say: it can be the spearhead for leading the transition towards a model committed to well-being, in which ethics and aesthetics go hand in hand.
In this quest for responsibility and beauty, combining attractive design with reduced environmental impact is a challenge that both cosmetic companies and the packaging industry must face together. Designing packaging that guarantees product protection while offering consumers all the information they demand in an understandable and attractive way requires a firm commitment to creativity and innovation.
For companies like Hinojosa, this opportunity to combine sustainability and design takes the form of the premium folding packaging solutions provided by Galería Gráfica, its plant specialising in luxury packaging. In addition to ensuring 100% of the quality of its production, the plant works with finishes that make the difference: stamping, localised UVI gloss, film coating, silver polyester, dry punching, lamination, acrylic varnish, etc.
Proof of this is the solution designed for the Origen Flor Natural perfume, awarded the ‘Carton of the Year’ at the European Carton Excellence Awards 2024. This carefully designed case combines interior printing with side die-cutting and embossing to create a harmonious 3D effect that enhances the perspective of volume. Through little details, this delicate packaging highlights the attractiveness of the product while keeping the bottle protected.
Packaging is more than just a wrapper: it is a tool capable of telling us about the properties of the product and the purposes of its brand. With a firm commitment to sustainability in materials and design, brands can convey their environmental commitment without sacrificing aesthetics or quality, contributing to a future in which the well-being of people and the planet go hand in hand.
