In many regions of Spain, limited access to a wide range of goods and services has historically posed a major challenge, made worse by depopulation and scarce commercial infrastructure. Until recently, obtaining specialised nutritional supplements, the latest tech innovations, or international brands was nearly impossible for those outside large urban centres.
E-commerce has emerged as a transformative solution, eliminating barriers and delivering a virtually unlimited product offering to even the most remote corners of the country—at the click of a button and in record time. Beyond improving quality of life for rural consumers, this digital revolution opens up new opportunities for local businesses to reach wider markets with products once unthinkable in smaller communities.
The rapid digitalisation, accelerated by the pandemic, has redefined the relationship between companies and their customers. E-commerce has not only narrowed the gap between cities and rural areas, but has also democratised access to a more diverse, efficient, and market-adapted offering.
The key role of packaging
According to Spain’s National Commission on Markets and Competition (CNMC), e-commerce turnover exceeded €20 billion in the first quarter of last year, up 13.7% year-on-year. Today, in areas far from major urban centres, essentials such as medicines, agricultural machinery parts, or specialised products can be delivered directly to people’s doors within hours.
For this to happen, efficient logistics infrastructure is vital—and packaging plays a key role. Ensuring that products reach their destination in perfect condition is just as important as making them accessible.
Sending parcels to remote locations demands packaging that is durable, efficient, and adapted to each need. At Hinojosa, we design packaging that goes far beyond product protection. Our solutions optimise logistics, reduce environmental impact, and guarantee that each order arrives intact—no matter how far it travels. Because in the e-commerce world, great packaging doesn’t just protect: it enhances transport efficiency, prevents unnecessary returns, and reduces economic loss.
For rural communities, where transport conditions can be more demanding, having robust, tailored packaging can make all the difference. That’s why Hinojosa continuously innovates both in logistics and packaging development—offering solutions ready for long journeys and capable of ensuring perfect delivery.
Local presence, tailored solutions
We believe in staying close to our customers. With production plants across Spain, France, Portugal, and Italy, we have established a decentralised model that brings us closer to those we serve. This proximity allows us to offer tailored solutions designed for the needs of local producers, helping them distribute their goods more effectively and strengthen rural economies.
At Hinojosa, we don’t just create packaging. We design solutions that connect, protect, and transform the way rural areas access and distribute products.
Accessibility and inclusion: e-commerce for everyone
Accessibility remains a crucial factor in the digital transformation of commerce—particularly in rural settings. According to the latest ageing report by MITECO, the smaller the municipality, the higher the proportion of older residents. In more than 85% of towns with fewer than 100 inhabitants, over 30% of the population is over 64. This creates a dual challenge: ensuring products arrive safely, and making their handling and opening simple for all.
Accessibility isn’t just physical—it’s digital too. E-commerce takes place in an online environment, requiring companies to ensure their platforms are intuitive and user-friendly. In an era of fast-moving technology, it’s essential that no one is left behind. For many older adults in rural areas, being able to shop independently isn’t just convenient—it’s life-enhancing.
At Hinojosa, we are committed to inclusive, functional packaging that enhances the consumer experience. Because the success of e-commerce in rural communities relies not only on product offerings, but also on efficient logistics and packaging designed to meet the demands of this transformation.
By facilitating access to essential goods and fostering economic development, our innovative, sustainable packaging solutions ensure that more people in rural areas can benefit from the digital revolution.
