Consumers don’t want to give anything up, not even in summer. That’s why they look for packaging that matches their lifestyle—fast, flexible, dynamic—while still reflecting their values, with a clear commitment to sustainability.
In this context, cardboard stands out as one of the most versatile solutions for on-the-go consumption. But what features should seasonal packaging have to be truly effective in summer?
- Lightweight and resistant. Easy to carry for both the consumer and the brand, yet able to withstand heat, humidity, and movement without compromising product quality.
- Functional design. Easy opening and the possibility of direct consumption from the package. Practicality is a decisive factor.
- Visual appeal. In a highly competitive retail environment, a design tailored to seasonal campaigns and promotions helps capture attention and strengthen customer connection.
- Environmental commitment. Recyclable, biodegradable, or responsibly sourced materials are increasingly valued. Single-material, plastic-free cardboard stands out as an ideal option for fast-moving or on-the-go products.
In short, good summer packaging not only protects and carries the product: it also communicates brand values and enhances the consumption experience.
During this season, one product always takes center stage: preserves. Easy to carry and with minimal food waste, they become the perfect ally for getaways and improvised meals. Our Foodservice range is an example of how packaging can adapt to out-of-home consumption. It consists of 100% recyclable containers for beverages and prepared meals—ideal for enjoying a coffee on the train to your vacation or a full meal halfway through a hiking route.
Other solutions, such as our Halopack trays for prepared meals, which reduce single-use plastic by up to 80%, also adapt to less planned consumption and help maintain product quality in all conditions.
At Hinojosa, we work to ensure our sustainable solutions meet new consumer needs: lightweight, safe, and sustainable packaging, ready to keep up with the rhythm of summer—while leaving no trace behind.
