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Sustainable packaging: a major concern

Sustainable packaging alternatives to shrink wrap

Various studies have already shown that retailers and consumers currently demand more sustainable packaging when making purchasing decisions. In addition, the European Union’s Single-Use Plastics (SUP) Directive, which came into force on 3 July 2019, aims to reduce the impact of certain plastic products on the environment.

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What has triggered all this?

Major brands and manufacturers are re-evaluating their packaging strategies to find sustainable alternatives for beverages, eliminating the need to use single-use shrink-wrap plastics when transporting multiple bottles. These solutions are biodegradable and can be easily adapted to any bottle on the market.

Identifying an alternative to single-use plastics

Consumers, regulators and retailers have long been calling for an end to single-use plastic, opting instead for sustainable packaging alternatives:

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The end consumer and brands genuinely want to commit and contribute to change by choosing biodegradable packaging. (Source: Open Innovation Manager – FMCG). In addition, from 1 January 2021 a new “plastic tax” of €0.80 per kilo of non-recycled plastic packaging waste will come into force.

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As for retail, it has already been observed that they are beginning to reject in their stores products with packaging made from single-use plastics.
(Source: Packaging Engineer – FMCG).

What gave rise to all this?

While the industry continues to improve the recycling rates of plastic bottles and containers, most secondary packaging—such as shrink wrap—still falls into the single-use plastic category. Although it is important to note that shrink film is easy to produce, lightweight and very useful, its environmental impact is catastrophic if it is not recycled.

Hundreds of millions of tonnes of SUP are produced annually and end their useful life in oceans and landfill sites.

This situation has generated considerable pressure from governments, environmental groups and consumers themselves, who are calling for biodegradable and sustainable packaging solutions. In this respect, paper-based packaging is far more attractive to consumers and distributors and has an impact along the supply chain. Any alternative to single-use plastic must also be easy to transport, handle and store.

It must also be adaptable, since the wide variety of bottles on the market requires solutions that are simple and scalable in order to meet demand.

Main features

ECOGRIP is designed to be flexible and practical. No matter the number of bottles, the type or cap, this solution is adaptable, easy-to-use and biodegradable.
These are its main features:

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Available for plastic containers for 4, 6 or 8 bottles between 0.33 and 1.5 litres.

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Fully adaptable to any bottle neck or cap.

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Guaranteed automation and concealment of barcodes.

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Ergonomic design for easy handling.

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Customisable with any type of printing technology.

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Registered under a European i-DEPOT.

Alternatives to single-use shrink plastics

Ecogrip for PET bottles is an eco-friendly packaging concept developed by Hinojosa.

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BottleClip Carrier is an innovative sustainable packaging system designed in collaboration with KHS

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Cartonclip, in collaboration with KHS, has been introduced to provide a sustainable solution for can transportation

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Our mission is to provide a viable alternative to single-use plastic in supply chains

With ECOGRIP, Hinojosa strengthens its long-term relationship with customers, manufacturers and retailers. Our mission is to eliminate every gram of single-use plastic in supply chains. ECOGRIP is a truly biodegradable packaging system adapted to today’s challenges: a robust, simple, sustainable product, ready to be implemented at scale.

We work for a world in which consumers, manufacturers and retailers act responsibly. Not just today, but always.

Delivering value to the customer

Hinojosa, together with VPK, Klingele Paper and Packaging Group and Cart-one, is a member of the pan-European alliance Blue Box Partners. Our team, in collaboration with Board of Innovation, brings its full expertise and collective intelligence to offer local solutions to global problems.

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