Why?
Consumers are
Conscientious and Critical
90% think that plastic packaging should be reduced
50%Â would pay more for recyclable packaging.Â
Retail
Committed to Sustainability and fresh produce
60%Â of fresh food is sold through the retail channel
Fresh is retail’s major strategic focus.
Regulations
Circular Economy
Draft Law on Waste and Contaminated Soil
Spanish Circular Economy Strategy
EU directive bans single-use plastics from 2021.